The Hub represents a transition of fashion’s focal point to Asia and the increasing interest of Chinese consumers in more niche brands as well as the rising importance of menswear in this area. This rather curated list of brands from the West and the region come seeking partnerships with influential retailers and major investors in the Mainland and beyond. In the categories of “Heritageâ€, “Contemporaryâ€, “Street†and “Indigoâ€, they include Sunspel, Henri Lloyd, Barbour, Y-3 and 70 other brands from the UK, US, Japan, and other European countries. Here is an article from Menswear Insight on the event.
