Comments on: JWT: Top 80 Trends – Which are China-related?

By: Best Ugg Boots On Sale

Best Ugg Boots On Sale — Wed, 09 Dec 2009 08:30:21 +0000

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By: Daily Links 01/02/2008 « Umbrella

Daily Links 01/02/2008 « Umbrella — Wed, 02 Jan 2008 09:01:43 +0000

[...] JWT: Top 80 Trends – Which are China-related? [...]

By: stylites

stylites — Sat, 29 Dec 2007 02:02:15 +0000

@ Khavurta: Thank you for viewing and frequently commenting on Stylites. We can be assured that anything having to do with children’s consumption will be an even bigger market in China than in the West. I’ve been trying to find stylishly dressed youngsters to include here but haven’t had much luck so far – come to think of it, I did a little girl at one point. I think we can safely assume that by now those Swedish cottons to which you refer are produced here or in another third-world country. Generally unless the value is really high and part of that value is the tradition and handmade assembly, production will not remain in a first world country. Also, I suspect Chinese parents will be even less willing to cloth their children in used clothing than they are to wear it themselves.

@Ann: Thank you for reading and commenting on Stylites. I really appreciate your contributing the JWT definition of cooperative consumption. The list that JWT gave me many new thoughts. Many of the great ideas that your people provided will inform the questions that I put to the stylish Beijingers appearing on this website. I just have to adapt the JWT trends into questions, in Chinese, that I can quickly ask to people on the street.

It will be especially exciting to track examples of cooperative consumption here in China. Something amusing that might fall into the category occurs in South Korea where middle class women form “fashion spending” groups where each woman donates, perhaps, a thousand dollars every month such that one woman will get $5000 to spend, and then next month a different woman get the money. Of course they probably all end up buying the same quilted chain handle Chanel bag or LV, but in different colors. I’m not sure exactly what this accomplishes in terms of savings, though it is certainly a trend that the fashion industry would be wise to foster. Thanks to Beverly for telling about this amusing anecdote and I look forward to reading more about it when Dear Reader comes out for the first time this coming February.

By: Ann Mack

Ann Mack — Fri, 28 Dec 2007 19:58:18 +0000

Hi, this is Ann Mack, the director of trendspotting at JWT. Thanks for covering some of our 80 Things to Watch for 2008 list. I love to see them analyzed from a China perspective.

To clarify, here’s our definition of Cooperative Consumption.

Cooperative consumption: Fractional ownership is moving beyond the shared planes of the jet-setting elite. The masses are already sharing everything from art to cars to designer handbags, and as technology for pooling demand and resources becomes increasingly sophisticated, this model will be applied to an even wider range of categories.

Hope this helps!

Ann

By: Khavurta

Khavurta — Fri, 28 Dec 2007 05:07:22 +0000

China and style trends for men and women are sure to be exciting. How much of this starts with or is reflected in children’s wear? Or do uniforms take precedence over dressing that only child stylishly? Are the denizens of fashion gearing toward children’s clothing? Are Swedish children’s cottons entering the market or are they too pricey and still Swedish made?