Based out of Chengdu, Xu Weijia has started a brand of high-end menswear called Rich Gainer, which will compete for the same stylish guys as Gucci and Dior.  Prices will range from RMB 1,000-2,000.  As a brand builder, he never buys fakes, and that is the real Dior Homme tie with the spider and the a real baseball type jacket from Gucci, both bought in Hong Kong.