Conceptual Cuts

m7-2  Conceptual Cuts m7 21

Aurelien Lecour, co-creative director of Le Divan, a design studio at Caochangdi, divides Chinese male dressers into three demographics: (1) the typical man who wears an over-sized suit and doesn’t care, (2) young professionals who timidly seek to be fashionable but rely on their female partner for all decisions on purchases, and (3) young teenagers and students who care much about looking different. Le Divan offers unique and detail-oriented garments for those with a more conceptual attitude toward fashion.

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