The Chinese edition of LEON, published by Rayli Media Group, will launch next week. LEON is a more serious and useful magazine than the current crop of fashion publications available to Chinese gentlemen. It provides useful advice for upwardly mobile 30 to 45-year-olds trying to find their way to looking stylish. Stylites is very happy about the arrival of Leon. a magazine more about style than pushing the latest trend.
At China Fashion Week, designer Jiang Zhou drew inspiration from a recent UFO sighting. Some interesting comments on that at the gadget blog. That designer was part of an International Young Fashion Designer competition for the Hempel Award. Some fun comments on fashion week from the Huffington Post.
In Shanghai Daily, fashion marketing consultant Mark Greiz, of the boxy black shoes, tells Chinese fashion clients to reject the former practice of using foreign words for brand namess, saying that only a Chinese name can bring fast growth with consumers who are increasingly proud of their own country. Key growth is in the second-tier cities.
Hugo Boss plans to prioritize China as its profits plunge elsewhere.