Lower Priced Levis

Levi’s is launching a new brand at a slightly lower price than the traditional Levi’s for the China market. Jeans will retail at around $50.

李维斯打算在中国发布一个新品牌,名字还没有公布,不过价位据说要比现有品牌稍低一些,牛仔裤的价格大概是50美金。

They plan to expand the number of stores in China from 20 to 1,000 by 2015. More and more mid-market brands are expanding in the market and launching a lower priced brand is a good way to expand reach beyond the first-tier cities to the huge untapped markets of the hinterland.
他们计划到2015年时已在中国开设1000家店。看来更多商家都开始看好中国消费市场的潜力了。李维斯推出这个新的更加亲民的品牌也许会是一个双赢的策略吧。让我们拭目以待。
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By: Yu Wu (吴俣)

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