While Zara, Uniqlo, and H&M race to dominate Beijing, Shanghai, Guangzhou and other cities that you have heard of, Forbes reports that local fast fashion brands like ME&CITY and URBANEIGHTDAY are expanding even more rapidly in second, third and forth tier cities.  Interestingly, these brands are relying on Western “it” celebrities for their marketing.  I must confess that I have not been to the shops of any of these brands.  I believe there is a ME&CITY in Xidan.