I am very late to this one as the New York Times and all the major local publications all covered media mogul Hong Huang’s multi-brand boutique BNC a couple months ago. With the most Chinese independent brands of any shop in the country – over a hundred of them – BNC is currently the number one shopping destination here in Beijing for those into fashion and design. This is a rare example of a shop with very few items that can be found anywhere else.
The knit shirt and bow tie above are by Non.Season. I will post an interview with designer Zhang Di here within the next week.
Beyond all of the fashion, BNC also carries a large variety of nice design knick-knacks, many of which make great gifts. If you are looking for something distinctive from Beijing, this is the ideal destination, especially because it is located right in Sanlitun.
Cute is often the name of the game.
Still, Hong Huang has been careful to set high-standards for quality in the fashion selections she makes. Of course, the fact is that often independent designers here in China, like other places, are at a great disadvantage when it comes to fabrication