According to this piece on the Jing Daily, menswear occupies a larger percentage of the fashion market here in China than in other countries. Needless to say, sales in the area, like every other, are booming. Another factor bolstering this segment could be that Chinese men are less inclined to perceive an interest in fashion as sissified than their American counterparts. There is less of a notion that slim-fitting trousers and pink shirts are too feminine. That said, I wonder how many of the purchasing decisions are actually made by men, who often entrust the task of fashion shopping to the women in their lives.
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