Blogging for Benetton

I’m blogging now for the Benetton It’s My Time Campaign, which seems in line with what I do on Stylites. Like them, my focus may begin with fashion, but the broader goal is always about telling stories of people here in Beijing.

My blogging with them over the next month or so will give some of the people appearing on Stylites a new place to express their styles, viewpoints and aspirations. However, my first entry is on something a bit different. I decided to discuss the top ten trends for 2010 and beyond. Everyone has to try their hand at the whole forecasting thing once in a while. Among my trends are “hip holidays” and “iconoclastic simplicity” but please check out the rest here.

Nels Frye is a freelance writer, photographer, consultant and stylist, based in Beijing. Focuses are on street style, other consumer trends, and broader social issues.

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