Enovate: Capturing the 500 Million

Enovate is very relevant. The site charts the behaviors, ideas, and patterns of the world’s most important rising consumer group. Subjects from Erguotou to Wuliangye, and from anti-innovation to social entrepreneurship make comprehensive Enovate a daily must-see for those seeking to penetrate the dazzling China youth market.

Nels Frye is a freelance writer, photographer, consultant and stylist, based in Beijing. Focuses are on street style, other consumer trends, and broader social issues.

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