For Beijing, Gucci goes for the 8 in Red

The perfect way of getting around in August 2008 is made by Gucci and could be yours for a mere USD 3,420, which could be over USD 4,000 by the time of the Olympics at the rate the dollar is dropping. The color and fact that the brand is Gucci make this a perfect ironic symbol of the new China and I’m sure this exact thing has already been produced here as art. With eight products in total, there will also be a red watch, red shoes, a red Majiang set, a red bag set, and a hideous black and white panda. These products will only be available in Chinese Guccis. Olympics special edition products are a good idea and the bike will add a peppy feel to the boutiques, with their vapidly pretentious vibe (it’s also possible to be pretentious with depth). Gucci fans will be happy to buy up new lux goods that match the non-subtle vibe of the brand. Still, these may be the first items from Gucci than don’t strive to be sexy, which is refreshing. This Beijing Olympics blog has the full story.

Granted, Gucci does make relatively high quality clothing for a fashion brand, and everything is cut for my physique. In China at least, most people who buy Gucci go for the ugly logo covered stuff, which makes it hard to like the brand. The fake canvas bags are almost as popular as LV fakes. I wonder if we will actually see people riding around Beijing on those bikes.

I wonder if it is possible to buy the fakes for this stuff yet.

Nels Frye is a freelance writer, photographer, consultant and stylist, based in Beijing. Focuses are on street style, other consumer trends, and broader social issues.

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