Hermès to Start Chinese Brand

Hermès is one of the few luxury brands one thinks of as being relatively China-free. Those complex and delicate prints actually come from a factory in France. Buying into the legacy really means something in the case of Hermès. That is why the following article suggesting that they are about to start a brand designed and made in China seems surprising and meaningful. If this is true, the boldness and honesty of the gesture stands in contrast to the somewhat underhanded way in which other brands produce their stuff here and then slap on the “made in Italy” label. I wonder if there is any more information.

Hermès真的会在中国创造一个中国设计的中国制造品牌吗?


Nels Frye is a freelance writer, photographer, consultant and stylist, based in Beijing. Focuses are on street style, other consumer trends, and broader social issues.

Comments are closed.