Interview on CScout China Blog

CScout charts new and innovative trends in hotspots throughout the world. With offices in Tokyo, Munich, New York, and Beijing, their blogs regularly feature updates on consumer-oriented trends in lifestyle, marketing, and technology. This week, Daniel Allen, their Beijing Trend Director interviewed me on trends and drivers in the China fashion market.

Nels Frye is a freelance writer, photographer, consultant and stylist, based in Beijing. Focuses are on street style, other consumer trends, and broader social issues.

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