Cola, Manager of Vogue

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I ran into Kele, whose name means “Cola”, in front of the soon-to-open DKNY, which will be Beijing’s first. Kele appeared here a few months ago. He is the manager of a fashion boutique at the 3.3 shopping center in Sanlitun. Vogue, the boutique, specializes in “replicas” of products from brands such as Dior Homme, Dolce and Gabbana, and Comme Des Garçons.

Nels Frye is a freelance writer, photographer, consultant and stylist, based in Beijing. Focuses are on street style, other consumer trends, and broader social issues.