Mon Cheri

For Self-3  Mon Cheri For Self 31

In the field of polyestrous clones of Dior, Comme Des Garcons, Vivienne Westwood and other “big in China” designer names that is 3.3, seeing something with its own unique brand is always stimulating. Cecaa (霍亮), 24, has a shop selling a brand with the saccharine name “Mon Cheri” in shop number 2008.

The name refers to clothing being his most adored object as he grew up. He was a shy boy and clothing was an escape and an chance to be creative. A goal of his brand is helping clients find clothing that will be adored and soon have its own story. From Beijing, his childhood was spent in a military household. Mother approves of neither his style of dress nor his chosen career.

Favorite designers are Coco Chanel, Hedi Slimange, Anne Demuelemeester, Raf Simons, and Yves Saint Laurent

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