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Cola first appeared on Stylites four years ago – in fact he was one of the earliest people to appear on this blog. At that time he was working in a little shop in 3.3 that sold some rather interesting menswear. Now, he is one of the owners of the first Initial Fashion boutique that just opened on Nanluoguxiang.

I commented that it was a surprising location for a fashion brand like Initial given the somewhat down-market or touristy nature of much of the other retail on this famous lane. Cola responded that they wanted to be in a place redolent of Beijing’s traditional culture in keeping with the design of this specific shop. The theme of the next Beijing shop, which will be at Joy City mall in Xidan, will reflect that location. Aside from the Beijing outlet, the brand has five shops in Shanghai, each with a different theme.

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This peaceful stylish seemed like a John Lennon of the late Qing Dynasty or perhaps in the 1920s.

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He is with Initial Fashion in HK.

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And there were girls there…once fashion design student now celebrity publicist Yan Pan is wearing a dress that she had this tailor create for her.


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