No Chinese Brands

no-chinese-brandsIn “creative work” and tourism respectively, Mr. Yu and Ms. Sun refuse to wear Chinese brands before they turn 30, explaining that local desingers have not been able to capture how to design stylish clothes suited for young people. For this, they must rely on foreign brands. They prefer include Adidas, Mango and Vero Moda (I must observe that Vero Moda seems to have localized its designs quite a bit – seeing their products its hard to believe the brand is Western European). She would only wear a Qipao at Chunjie.

Nels Frye is a freelance writer, photographer, consultant and stylist, based in Beijing. Focuses are on street style, other consumer trends, and broader social issues.

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