NPC x Lacoste Dragon Sneakers

In collaboration with mainland street style boutique New Project Center (NPC), French apparel company Lacoste has released their take on the iconic Broadwick trainers to commemorate the year of the dragon. Aside from celebrating the mythical zodiac, it’s also noteworthy that this is the first Mainland Chinese brand to partner with Lacoste. Shiny leather scales coat the shoe, while other dragon motifs decorate the in and outsole. The 500 limited edition pairs come in red, gold, and silver – traditionally auspicious colors in Chinese culture.

 

 

Nels Frye is a freelance writer, photographer, consultant and stylist, based in Beijing. Focuses are on street style, other consumer trends, and broader social issues.