On Pop-ups at the Four Seasons

Sanjiv Hulugalle has done more than most hotel general managers to make sure the Four Seasons Hotel Beijing stands out in a crowded luxury landscape, as this Jing Daily article reports. “I’ve been across the globe. In reality, there is a consistency based on people wanting great service and experiences. In China you are seeing a surge of travelers and at a scale that’s unique to the rest of the world; you have people who want to experience things for the first time, but you also have people who have traveled a lot globally and want a luxury experience in their own country.” Discussing the pop-up shops, Sanjiv continues: “The idea for pop-ups started small. Now people are lining up to get a slot. It’s not a huge revenue generator. It creates a buzz. This place is packed compared to six to eight months ago.” When asked to comment on whether a pop-up shop concept would be considered off-brand for a luxury property the General Manger believes, “When you talk from a brand positioning perspective, we as a hotel are very much based around creating experiences for our guests, not only personalized, but unique, that the guest may not have the opportunity to experience anywhere else in the world.”