For Fashion Brands Looking to Enter China

This article from Richard Hobbs’ article on hypebeast is essential reading for brands looking to get into the Chinese fashion market at this particular juncture. Richard explains the way China is moving from being a luxury to a premium market and the new rise of independent, multi-brand stores.

The HUB Breaks Through


The HUB 2

The HUB has always had great exhibitors including well-known names like Naked and Famous, Chester Barrie, Evisu, Barbour, and Private V.C. White as well as countless niche and designer brands.  What it lacked in previous editions was a great venue close to the center of the city and a large group of  buyers and other key fashion industry figures from the Mainland.  With the China Fashion Forum and other top groups from the Mainland participating this time, The HUB really did feel like it was the center of the fashion industry action here.

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Sefhyir x The HUB

Sefhyir x The HUB

In conceiving of this collaboration of limited edition scarves for the August 2014 edition of The HUB, Lio was thinking of “creative collision, explosions…Each color represent different emotion, spirit, or style….Much like all the designers joining The HUB. “This spirit of fusion and interaction between very different parties carries through perfectly to The HUB visual identity this season, a powder burst. Lio explains “it is crucial that the market for independent designers gets more structured and more designers can use an event like The HUB to meet buyers, media and others.” Lio sees this as a great opportunity for Chinese designers like herself to gain more experience in the fashion world.

The HUB has commissioned Lio to produce a limited run of this scarf that will be made available to VIPs, media and others at The HUB on the 27th and 28th August. Register here to attend The HUB. I hope to see you in HK next week.

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Patrick Grant on Style

At 1.90 meters and blessed with truly movie-star-like good looks, Patrick Grant is a towering testament to the current importance of men’s style. His achievements of the last decade exemplify the renaissance of classic menswear. Creative Director for tailor Norton & Sons, a once flagging stalwart of Savile Row that he acquired and began resuscitating in 2005, Grant also relaunched and directs two other heritage brands that he discovered in the Norton & Sons portfolio. E. Tautz & Sons is a ready-to-wear label that riffs on traditional sartorialism, incorporating contemporary dandyism and references to Grant’s youth. Tautz brought him the Menswear Designer award at the British Fashion Awards in 2010. The other line, Hammond & Co makes stylish suiting in top fabrics available to those on a tighter budget via British clothing retailer Debenhams.  I got to meet him the other day in Shanghai and we discussed his latest book on stylish men and drinking whiskey.

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He was in Shanghai for a party Chivas Regal was throwing to celebrate the Chivas Made for Gentleman series designed by Grant.

Here is what he told me:

“Style is much more than just what people wear. A lot of the people we celebrate today are men that have no substance behind them. They are beautifully groomed, and beautifully polished but behind the eyes there is nothing – it’s a sort of empty vessel.”

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Music From a Box

You’ve been listening to Mp3 out of big headphones for too long or just playing them off the speakers on your laptop in some hotel room not even gracious enough to prove speakers. You might have good taste in music, but sound quality is what really matters. The overabundance of choice can also produce a certain fatigue and taking for granted of the music. Much like food too much growth hormone, there is something unnatural about the music we listen to these days.

Inside Box

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Chiara’s Coffee Table

There’s an English blog based in Beijing that is way better than now, at least for finding out about the best things happening around town. From the Eternal City, architect and fashion entrepreneur Chiara is becoming a key tastemaker for design, food and fashion here in Beijing.  Check out Chiara’s Coffee Table!


Logoless Fatigue

The last year or more has seen an avalanche of articles predicting the demise of the logo and the growth of less flashy but more individualized style in China.  See CNBC “Logo fatigue? Chinese now want understated luxury”, “Chinese Luxury Shopping Trends 2014: No Logos And Less Money Driven By Anti-Corruption Measures” from International Business Times, and “How Fashion Brands Adjust to China’s New Niche Style” at the Jing Daily.


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