Rofty Designing Pair

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Having graduated from Beijing Agriculture University in ’08, Li Huawen (李画文) and Zheng Ran (郑然, English name: Ro) are now devoting themselves to their own brand that blends illustration, design and fashion. Called Rofty (ro联厂), they produce original T-Shirts, various badges, graphic posters, environmentally friendly shopping bags and other items.

The more vivacious one in the pair – she will inevitably handle the marketing – Ro studied landscape architecture and environmental planning and he graphic design. He has worked in an advertising firm before, but now they are both freelancers at the moment and hoping they never have to work in an office in the future.


Nels Frye is a freelance writer, photographer, consultant and stylist, based in Beijing. Focuses are on street style, other consumer trends, and broader social issues.

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