Super VC at Burberry

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Beijing brit-rock band Super VC is a fan of Burberry and enthusiastically welcomes the new store. Burberry Creative Director Christopher Bailey came to Beijing for a single day to attend the opening and I gave him a Stylites pocket square, which he found a bit surprising. In the Jinbao Place Shopping Mall, also home to Gucci, Buttega Veneta, Vertu, and the Swank, mentioned in the post before, this new outlet on Jinbao Street is Burberry’s sixth and largest store in Beijing. Someone evidently has a plan to make Jinbao street into Beijing’s answer to Madison Avenue or Via Spiaggia. Jinbao street also has the Peninsula hotel, and its shopping mall, the Beijing Hong Kong Jockey Club Clubhouse, dealers for Maserati, Ferarri, and Bugatti, as well as the subtly designed Legendale hotel, which could have been the brain-child of Harrod’s owner Mohamed al-Fayed.

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On both sides of the roped-off entry to the shop were standing some spectators from the neighboring hutong. As it turns out, the lady in red crocs worked as a seamstress until retiring in her forties. She doesn’t expect to ever enter the Burberry shop, despite its proximity to her home, but maybe she could get a helping with alterations? I wonder what she thinks of the Legendale.

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