Based out of Chengdu, Xu Weijia has started a brand of high-end menswear called Rich Gainer, which will compete for the same stylish guys as Gucci and Dior. Prices will range from RMB 1,000-2,000. As a brand builder, he never buys fakes, and that is the real Dior Homme tie with the spider and the a real baseball type jacket from Gucci, both bought in Hong Kong.
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