At the Joyce Opening


Photo: Suzy

Hong Kong brand Joyce just opened its biggest store yet in the mall at the Summit Wing of the Beijing’s World Trade Center.

In the crowd of revelers was Jian Cui, who has transferred out of magazines and into online fashion retail.

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Nels Frye is a freelance writer, photographer, consultant and stylist, based in Beijing. Focuses are on street style, other consumer trends, and broader social issues.

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