Mogujie Live-Streaming has become one of the main sources of revenue and users for Pawnstar. Pawnstar founder Jane Jia is now a minor celebrity on the platform and she live-streams every day in 45 minute segments, each focused on a particular type of items like coats, menswear, unisex, etc. Hangzhou-based Mogujie (more here) focuses on selling low-cost womenswear to its 130 million users.
The Garment District Pop-up at Pawnstar brings some very unique items from the legendary Cambridge Massachusetts “alternative department store” to the middle of Shanghai’s French Concession. With the curation of items for this pop-up, Pawnstar sought both to present styles previously unavailable in Shanghai and to capture or express a bit of the current zeitgeist. Designers have been reinterpreting the ’80s for quite a few seasons and this spirit can be observed on many of the hipper dressers on the streets of Shanghai. We are hoping that this pop-up will give our customers a chance to reflect on the origins of some of the trends that one sees popping up on runways.
The Garment District has a special for me because I grew up around Cambridge and, more importantly, a dear friend, Prof. Christopher Leighton (now in contemporary Chinese history at MIT), introduced me to the shop when I was 15, on a colorful, rambunctious, expedition into the city.
Here’s more from on the pop-up from our favorite Time Out editor, Sebastian Morgan.
Click below to read more about the history of the Garment District.
Pawnstar is a consignment sales platform with both online and offline channels dedicated to providing consumers a system to make the best use and get the greatest value out of every product or item. Please click more to see the instructions for consignors.
Pawnstar is very happy to have received a decent amount of coverage for our new shop on Fuxing and Fenyang roads. The photos here were taken by photographer Brandon McGhee and featured on SmartShanghai, one of the leading sites that caters to expats here.
Sarah Boorboor wrote the piece in SmartShanghai and included this delightful quote by me:
“…a rising middle class, who not only have disposable income, but have traveled and want to try new things. There’s also a growing desire for unique product, stuff that other people can’t get. In addition to changes in Shanghai, Pawnstar’s online platforms are able to reach 3rd and 4th tier cities, where access to brand clothes at consignment prices is a rarity. And there’s always the desire for designer goods at a discounted price.”
Please note that Pawnstar has moved to a new location, basically write next to Union Trading Company, the well-known cocktail bar. Our address is Fenyang Road 64, No. 4, but we are actually on Fuxing Middle Road, just a few doors West of the intersection with Fenyang.
Renovations are taking longer than expected on Pawnstar’s beautiful new space at Fuxing and Fenyang roads, but hopefully we will be able to at least say that we are in soft opening by Sept. 1 or so.
Opening Soon! Pawnstar’s new space in a row house on Fuxing Middle Road right near with Fenyang Road, next to artisanal cocktail bar Union Trading Co. and near the Shanghai Symphony Orchestra and the Music Conservatory.
Here is the full selection available at Pawnstar today. Click “more” below.
Pawnstar‘s Shanghai flagship store will be at the intersection of Fenyang and Fuxing Middle Roads in the heart of the French Concession. We are right next to Union Trading Company, the rather popular bar. This is right down the street from our current location in the Clement Apartments, but this is a much larger store and it is street-side rather than being inside of a compound. Above and below are photos of the spiral staircase that leads from the first floor up to the fourth. The total size is going to be about 250 square meters. We will have all four floors of this 1930s row house that has been rather thoroughly modernized.
Right now I’m too busy planning the move-in process to write more about this. I will keep you updated here though.
The address of the new store is 64 Fenyang Road, number 4, but the doorway is actually on Fuxing Road. In Chinese, it is 徐汇区汾阳路64弄4号.