Here are some new pics of Pawnstar’s showroom at the Clement Apartments provided by rising fashion blogger Swan.
Pawnstar was lucky to have Jing Zhang, one of Asia’s most influential figures in fashion, style a fashion shoot at The Clement Apartments over the weekend. Jing is the Fashion Editor for the South China Morning Post. Beautiful and glamorous, her regular schedule consists of bouncing between Milan, Paris, London, New York, Hong Kong and Shanghai, hobnobbing with legendary fashion designers and researching the inside scoop on what is happening in China. So it was fortunate that we caught her in one her Shanghai stints.
Not for kids, this death stick pin made from legos is from the collection of a local designer and up-cycler.
Neville from Entrepreneurs Asia Magazine conducted this extensive interview with Jane Jia that provides overviews of her background, how she got into recycling fashion and plans for the future development of Pawnstar. This is about a half-hour interview. Jane explains how her irritation with waste of plastic bags when she was little and working on energy savings while in her former automation jobs were the first seeds that led to her start a business involving giving secondhand goods a second life.
Jane explains that many people in China really are ready for secondhand clothes but that the big challenge is finding an appropriate platform and how in the end, a small business like this really has to be on every platform, which is something of a drag and a risk. Wechat works best for attracting loyal users and for interacting with them in a direct way via the personal accounts. It’s also quite possible to sell items through wechat moments. However, the wechat store system has simply not become a preferred way for customers to shop. Thus, Taobao is still important but on taobao one is at the mercy of taobao’s rules The trick of trying to sell one-off secondhand items in a marketplace that is customized to fit the demands of manufacturers with thousands of products available.
I will follow-up in the next post about the perennial question of the website.
Pawnstar’s new space in the Clement recently received this great coverage from the Shanghai eddition of Time Out magazine.
Here are some pics from a recent photo shoot that we did right outside of the new Pawnstar space at the Clement Apartments, one of the French Concession’s loveliest residential complexes. Pawnstar is an online platform and physical shop for fashion resale. We are working to introduce Chinese consumers to the concepts of secondhand fashion and designer consignment.
Not as famous as the Normandie, Astrid, Washington, Liberty or some of the other famous pre-Liberation apartment blocks in the French Concession – sometimes referred to as the Hengshan Road-Fuxing Road Historic Area – the Clement Apartments, at Fuxing Middle Road 1363, is one of the more eccentric unexpected complexes in an area of Shanghai known globally for its art deco.
The first Pawnstar showroom/experience center will be opening on the first floor of the building to the left of the main entrance on the first floor. You just have to walk in the main entrance and walk left, passing through the small garden. We are in the process of the renovations and decorating, so we will save the in-depth introduction to our own space for later. I would like to introduce the Clement first.
Please click below to read more about the Clement.
The Pawnstar booth at The HUB had a few rather fun highlights.
I think the one to start with is the facade of the former Lafayette Theater, designed by Shanghai’s most famous architect, Hungarian László Hudec. From my perspective, it’s unfortunate that the interior of the building did not preserve any sort of period detailing. It was a gut renovation.
In addition to quite an impressive assortment of sponsors, the Pawnstar first year anniversary party had a great body-painting artist who wrote in very stylized versions of the worlds “Pawnstar”, “Re-love” and “Re-use”.
Above is Shen Tian, one of the leading designers focused on upcycling in China and a key Pawnstar collaborator.
Click to see more photos.