Lady Liaoliao

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Lady Liaoliao is a rising fashion blogger on wechat, though she describes herself more as the head of a media company, which doubtless reflects greater ambitions.  The wechat ID of her official account is liaoliaofashion.

Zhang Chi Masks

Zhang Chi

9/11 aside, it’s funny that apocalypse-type movies are always set in New York when in Beijing the Four Horsemen always seem to be around the corner. Three more days of this and evacuation plans should be activated, but before that I need to start wearing a gas mask from Zhang Chi.

Beijing is back to hazardous 400 Pm 2.5 levels after around a half year of being at merely unhealthy levels.

Tianzhuo Chen

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Jing Daily Publisher Philana Woo contributed this photo of terribly hip artist Tianzhuo Chen.  Chen is best known in the fashion world for his collaborations with Sankuanz.  Here is a video of the FW 2014 Sankuanz collection that they did together.  About her photo, Philana says “Chen demonstrates the dynamism and creativity of China’s younger generation whose taste is galaxies beyond that of  their label-clad parents.”  Here are some recent pieces by Philana on Jingdaily.

For Fashion Brands Looking to Enter China

This article from Richard Hobbs’ article on hypebeast is essential reading for brands looking to get into the Chinese fashion market at this particular juncture. Richard explains the way China is moving from being a luxury to a premium market and the new rise of independent, multi-brand stores.

The HUB Breaks Through

 

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The HUB has always had great exhibitors including well-known names like Naked and Famous, Chester Barrie, Evisu, Barbour, and Private V.C. White as well as countless niche and designer brands.  What it lacked in previous editions was a great venue close to the center of the city and a large group of  buyers and other key fashion industry figures from the Mainland.  With the China Fashion Forum and other top groups from the Mainland participating this time, The HUB really did feel like it was the center of the fashion industry action here.

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Sefhyir x The HUB

Sefhyir x The HUB

In conceiving of this collaboration of limited edition scarves for the August 2014 edition of The HUB, Lio was thinking of “creative collision, explosions…Each color represent different emotion, spirit, or style….Much like all the designers joining The HUB. “This spirit of fusion and interaction between very different parties carries through perfectly to The HUB visual identity this season, a powder burst. Lio explains “it is crucial that the market for independent designers gets more structured and more designers can use an event like The HUB to meet buyers, media and others.” Lio sees this as a great opportunity for Chinese designers like herself to gain more experience in the fashion world.

The HUB has commissioned Lio to produce a limited run of this scarf that will be made available to VIPs, media and others at The HUB on the 27th and 28th August. Register here to attend The HUB. I hope to see you in HK next week.

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