Jing Zhang Styles Pawnstar Shoot!

1403338144  Jing Zhang Styles Pawnstar Shoot! 1403338144

Pawnstar was lucky to  have Jing Zhang, one of Asia’s most influential figures in fashion, style a fashion shoot at The Clement Apartments over the weekend. Jing is the Fashion Editor for the South China Morning Post. Beautiful and glamorous, her regular schedule consists of bouncing between Milan, Paris, London, New York, Hong Kong and Shanghai, hobnobbing with legendary fashion designers and researching the inside scoop on what is happening in China. So it was fortunate that we caught her in one her Shanghai stints.

Here is a link to some of her articles at the SCMP and here is a profile of her, as well as her instagram and twitter.

911998066  Jing Zhang Styles Pawnstar Shoot! 911998066

Continue reading

Pawnstar on Radio

Neville from Entrepreneurs Asia Magazine conducted this extensive interview with Jane Jia that provides overviews of her background, how she got into recycling fashion and plans for the future development of Pawnstar. This is about a half-hour interview. Jane explains how her irritation with waste of plastic bags when she was little and working on energy savings while in her former automation jobs were the first seeds that led to her start a business involving giving secondhand goods a second life.

Jane explains that many people in China really are ready for secondhand clothes but that the big challenge is finding an appropriate platform and how in the end, a small business like this really has to be on every platform, which is something of a drag and a risk. Wechat works best for attracting loyal users and for interacting with them in a direct way via the personal accounts. It’s also quite possible to sell items through wechat moments. However, the wechat store system has simply not become a preferred way for customers to shop. Thus, Taobao is still important but on taobao one is at the mercy of taobao’s rules The trick of trying to sell one-off secondhand items in a marketplace that is customized to fit the demands of manufacturers with thousands of products available.

I will follow-up in the next post about the perennial question of the website.

 

“City Garden” By Yiwen Studio

699931237  "City Garden" By Yiwen Studio 699931237

Yiwen Studio is not a brand that gets talked a huge amount by Western fashion media, bloggers, etc.  Former actress Cao Yiwen started her brand about five years ago and has a very loyal following of stylish, affluent ladies in Beijing and Shanghai, where she has boutiques in Sanlitun and Julu Road in the Former French Concession, respectively.  She has also shown at Shanghai Fashion Week.

965797922  "City Garden" By Yiwen Studio 965797922

Her pop-up at the Four Seasons Hotel Beijing just started.  Click below for more photos. Continue reading

Sebastian, at the Clement

276123010  Sebastian, at the Clement 276123010

Here are some pics from a recent photo shoot that we did right outside of the new Pawnstar space at the Clement Apartments, one of the French Concession’s loveliest residential complexes.  Pawnstar is an online platform and physical shop for fashion resale.  We are working to introduce Chinese consumers to the concepts of secondhand fashion and designer consignment.

Continue reading

Pawnstar at the Clement Apartments

Screen Shot 2016-05-06 at 1.22.07 PM  Pawnstar at the Clement Apartments Screen Shot 2016 05 06 at 1

Not as famous as the Normandie, Astrid, Washington, Liberty or some of the other famous pre-Liberation apartment blocks in the French Concession – sometimes referred to as the Hengshan Road-Fuxing Road Historic Area – the Clement Apartments, at Fuxing Middle Road 1363, is one of the more eccentric unexpected complexes in an area of Shanghai known globally for its art deco.

The first Pawnstar showroom/experience center will be opening on the first floor of the building to the left of the main entrance on the first floor.  You just have to walk in the main entrance and walk left, passing through the small garden.  We are in the process of the renovations and decorating, so we will save the in-depth introduction to our own space for later.  I would like to introduce the Clement first.

Please click below to read more about the Clement.

14  Pawnstar at the Clement Apartments 14 1

 

Continue reading

Pawnstar Booth @ The HUB

1012987989  Pawnstar Booth @ The HUB 1012987989

The Pawnstar booth at The HUB had a few rather fun highlights.

747986570  Pawnstar Booth @ The HUB 747986570

I think the one to start with is the facade of the former Lafayette Theater, designed by Shanghai’s most famous architect, Hungarian László Hudec.  From my perspective, it’s unfortunate that the interior of the building did not preserve any sort of period detailing.  It was a gut renovation.

Continue reading