On Pop-ups at the Four Seasons

Sanjiv Hulugalle has done more than most hotel general managers to make sure the Four Seasons Hotel Beijing stands out in a crowded luxury landscape, as this Jing Daily article reports. “I’ve been across the globe. In reality, there is a consistency based on people wanting great service and experiences. In China you are seeing a surge of travelers and at a scale that’s unique to the rest of the world; you have people who want to experience things for the first time, but you also have people who have traveled a lot globally and want a luxury experience in their own country.” Discussing the pop-up shops, Sanjiv continues: “The idea for pop-ups started small. Now people are lining up to get a slot. It’s not a huge revenue generator. It creates a buzz. This place is packed compared to six to eight months ago.” When asked to comment on whether a pop-up shop concept would be considered off-brand for a luxury property the General Manger believes, “When you talk from a brand positioning perspective, we as a hotel are very much based around creating experiences for our guests, not only personalized, but unique, that the guest may not have the opportunity to experience anywhere else in the world.”

Juma Studio @ FSBJ

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‘Journey’ by Juma Studio opens at the Four Seasons Hotel Beijing next week.

For the last few months we have been working on a program of pop-up shops at the hotel that I believe has the potential to remake the retail landscape here in China.

With space at shopping centers in China’s top cities difficult to come by for multi-brand stores and smaller designers and traffic far too low on streets, luxury hotels are an interesting alternative for independent players. A regular flow of high-end customers, premium locations, a tendency on the Mainland toward very large lobbies and the need of these hotels for fresh content all combine to offer a very attractive environment for independent players in fashion. These types of shopping experiences have been seen at hotels in the West but they are more important in China, given the size and speed of development of the market. Niche retailers like Wuhao or a small, start-up, brand like Juma can get their foothold in this market via this kind of event.

Here’s an interesting article from the Jing Daily on the subject.

Click below to see some of the rudimentary mood boards that I created.

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Lady Liaoliao

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Lady Liaoliao is a rising fashion blogger on wechat, though she describes herself more as the head of a media company, which doubtless reflects greater ambitions.  The wechat ID of her official account is liaoliaofashion.

Zhang Chi Masks

Zhang Chi

9/11 aside, it’s funny that apocalypse-type movies are always set in New York when in Beijing the Four Horsemen always seem to be around the corner. Three more days of this and evacuation plans should be activated, but before that I need to start wearing a gas mask from Zhang Chi.

Beijing is back to hazardous 400 Pm 2.5 levels after around a half year of being at merely unhealthy levels.

Tianzhuo Chen

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Jing Daily Publisher Philana Woo contributed this photo of terribly hip artist Tianzhuo Chen.  Chen is best known in the fashion world for his collaborations with Sankuanz.  Here is a video of the FW 2014 Sankuanz collection that they did together.  About her photo, Philana says “Chen demonstrates the dynamism and creativity of China’s younger generation whose taste is galaxies beyond that of  their label-clad parents.”  Here are some recent pieces by Philana on Jingdaily.

For Fashion Brands Looking to Enter China

This article from Richard Hobbs’ article on hypebeast is essential reading for brands looking to get into the Chinese fashion market at this particular juncture. Richard explains the way China is moving from being a luxury to a premium market and the new rise of independent, multi-brand stores.