For over a year, Pawnstar has been going strong as a wechat platform and now as a store in the French Concession’s Clement Apartments. Over 95% of our customers are women. Perhaps secondhand works does work better for women. They don’t like to wear the same thing twice, so it makes sense to swap outfits very frequently. Closets aren’t big enough. Men have traditionally preferred to invest in items they have their whole life and they should be applauded for this. Nonetheless, we believe there is a market for secondhand menswear in China and there are even fewer players in this realm than there are in the area of women’s clothing.
We are starting with the above personal wechat account, Pawnstar Man, much as we did for womenswear. We will start this way, but there is talk of starting a permanent space, perhaps also in the Clement Apartments. Men do tend to like places where they can come and hangout. Perhaps we will make this something of a bar or hangout spot.