Louis Vuitton is the most desired luxury brand in China, according to a list by Bain & Company, that ranks Chanel and Gucci second and third. Despite the omnipresence of those tired names, the retail and luxury landscapes are diversifying. According to this Global Times piece, Chinese are becoming more selective, focusing on style rather than merely the perceived status of a brand, and CNN reports that many Chinese luxury consumers don’t care about brand name at all, prioritizing the shopping experience.
More and more, luxury buying will be happening beyond conventional shopping centers.