Burberry’s Big Beijing Bash

Spring has arrived and so have the British: Today, Burberry’s Chief Creative Officer Christopher Bailey will inaugurate one of the brand’s most technically advanced flagship stores at Sparkle Roll Plaza and promises to celebrate British Music, Technology and fashion globally from Beijing.

春天带来了英国的时尚之风：今天，Burberry首席创意总监克里斯托弗 贝利 (Christopher Bailey)将在Sparkle Roll Plaza主持Burberry品牌有史以来最先进的旗舰店的开幕式，这次在北京的活动将融合英国音乐、高科技和时尚等元素。
担任店内装修设计的贝利表达了他对中国神奇的创造力、多彩的活力和悠久的历史的热爱，他为能够在北京这座神奇的城市和Burberry全球的团队一起庆祝这个令人兴奋的时刻而感到荣幸。

Bailey, who also designed the new store’s interior, expressed his love of China’s exciting and dynamic creativity, vibrancy and history and feels honoured to “be flying the flag for Britain in the magnificent city of Beijing connecting all of our global communities”.
You can watch the event which is combining live models with animated footage and life-like holograms with a fully immersive audio, visual and sensory experience in our live-stream below.

We will be attending the event and putting up photos and thoughts about the night later.
Text：Suzy

Burberry将成为首个使用先进虚拟图像技术的奢侈品牌，旗舰店的开幕式将为现场的一千多位来宾带来全方位、多感官的视听体验。

我们将参加本次活动并在今晚发布活动的照片和信息。
文：Suzy