For Beijing, Gucci goes for the 8 in Red

The perfect way of getting around in August 2008 is made by Gucci and could be yours for a mere USD 3,420, which could be over USD 4,000 by the time of the Olympics at the rate the dollar is dropping. The color and fact that the brand is Gucci make this a perfect ironic symbol of the new China and I’m sure this exact thing has already been produced here as art. With eight products in total, there will also be a red watch, red shoes, a red Majiang set, a red bag set, and a hideous black and white panda. These products will only be available in Chinese Guccis. Olympics special edition products are a good idea and the bike will add a peppy feel to the boutiques, with their vapidly pretentious vibe (it’s also possible to be pretentious with depth). Gucci fans will be happy to buy up new lux goods that match the non-subtle vibe of the brand. Still, these may be the first items from Gucci than don’t strive to be sexy, which is refreshing. This Beijing Olympics blog has the full story.

Granted, Gucci does make relatively high quality clothing for a fashion brand, and everything is cut for my physique. In China at least, most people who buy Gucci go for the ugly logo covered stuff, which makes it hard to like the brand. The fake canvas bags are almost as popular as LV fakes. I wonder if we will actually see people riding around Beijing on those bikes.

I wonder if it is possible to buy the fakes for this stuff yet.

Military Gray

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Here is yet another man in boots. This gray is a big color for outerwear this season and it matches Beijing all too well. The boots and cut of the coat showed that military style is alive and well in Beijing, though the bag gave the look a decadent touch.

A Focus on Subcultures

I’m not the most “with-it” person when it comes to global pop culture. Still, a key focus for Stylites in 2008 is subcultures and what they mean for fashion in China and the development of the consumer market. We will be analyzing the Chinese interpretations, from a style standpoint, of hip hop, punk, mod, and other subcultures.

Some of our key questions: How do kids who ascribe to these subcultures express themselves through fashion? How do they buy? What do they think about the outside world, brands, and their futures? Do they think of their chosen style as foreign? How do they make it Chinese? Is any part or world view deliberately subversive?

Smart Hip Hopper

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Plenty of young Beijingers do the hip hop thing but fail to individualize it. Here, Mr. Shen has given this imported fashion his own smart flair. Beijing has countless, very scrawny, young rich kids who wear baggy jeans below their hips and walk around with huge headphones. These hip hop enthusiasts tend to be so swathed in loads of fabric that one cannot really notice their face or anything else – talk about the clothes wearing the man. This is clearly not the case with Mr. Shen. Describing his style, Mr. Shen shrugged and said “hip hop” and he also said that I probably wouldn’t have heard of the groups he likes. Stylites will be featuring much more on local hip hop culture and style in the very near future – this will include the best stores and analysis of what it means for a Chinese person to live the hip hop lifestyle.

In China, hip hop ranks as an aspirational lifestyle, rather than as a response to some grim reality.

Black Tie, Yellow Coat at Xidan

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The river of long black puffer coats was forded with this high-waisted yellow wool number, charming with the little tie and lace that maximizes the cuteness of the wearer. With so much horrible lace in Beijing, it’s nice to see an example that is appealing. She said she looks bad in photos, and didn’t want to look into the camera. I think she looks quite alright though.

Francophilic Butterfly Enthusiast

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Ma Jing shops at whatever stores are on the way between her home and the Alliance Francaise where she takes classes every day in preparation for study in Paris next year. She has loved France for many years and is excited to finally be going. The most important element of style, according to Ms. Ma, is finding clothing that is appropriate for the wearer – clothing that brings out their best.

Working Chap at Xidan

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Drowsily pimping with fur and chains, Mr. Tian asked permission not to disclose his profession. Possessing a certain louche appeal, he had a manner and a delicate voice. Oddly, he joined several other Xidan pedestrians in describing the USA as the most stylish country. They didn’t know that I am American when answering the question – no one ever guesses it anyway.

I’m flattered and some parts of Manhattan support the claim. Still, this perspective can only be attributed to the availability of American movies through fake DVDs. Generally, the older or more educated a person seems, the less likely they are to call America the most stylish country, tending to make the more predictable choice, France. Among younger stylish people, other frequent choices are Korea and Japan. In fact, I would have to say that at this moment in time US pop culture is competing neck to neck with Korean pop culture, perhaps even more than Japanese.

Acupuncture Party, New Year’s Eve

Huge bashes aren’t really my thing, but I decided to explore the possibility of recording the styles of party-goers in Beijing this New Year’s Eve. I found that there may be long-term potential for this type of street style photography, but a few challenges need to be surmounted first, one of which is locating the really stylish people in a dark environment. That should be no problem, and I will probably continue to do this in the future. New photography gear is needed to improve the quality of the photos though, so please accept my apologies this time.

The Acupuncture Records “Genesis 2008” New Year’s Eve Party was the best place to kick off the New Year. They had some of the top electronic music Beijing has seen yet and the venue was an incredible Bauhaus-style 4000 square meter factory, now called the Originality Industry Garden. This was in Beijing’s famous 798 art district. I would like to thank Ms. Miao Wang, the founder and key organizer of the Acupuncture events, and Andrew McCallum for inviting me. Miao is a remarkable young lady, and I hope to feature a profile of her on Stylites very soon. Check out the myspace of Acupuncture when you have time.

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I ran into Zheng Chenggong, the submarine designer. He had some new plans, which I think we should all be concerned about.

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His constant companion, Jessalu, the herbal homeopathy expert, was there too. She has dug up some new remedies that aid quiet meditation in crowded places.

Better City, Better Life

The theme of Shanghai Expo ’10 “Better City, Better Life,” will lead artists, designers and others to explore the relationship between the city and countryside, man and nature. As urban space becomes even more important and a smaller and smaller percentage of Chinese live in rural settings, the question of how to make that space effective and pleasant will be ever more important. This piece from Shanghai Daily discusses the recent show “Imagination of Expo 2010” that showcased all kinds of imaginative new designs that try to better urban life. It will be interesting to track the fashion ideas that appear at Expo 2010.

Mature and a bit Wicked

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Studying at Beijing Geely University, in Changping, Mr. Chen cultivates a “mature” style focused on the color black and dark gray. He shops right in Xidan.

He was smoking in a corner, away from the crowds. There is something both innocent and wicked about him. My photos from Xidan are in the January issue of That’s Beijing. Some of the cropping seems a bit off, but please have a look anyway.

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Happy New Year!
I took a few style photos at the Acupuncture party out in 798 and I will be posting those here today, as well as some other interesting material.