Over to Web Commerce

Over to Web Commerce P10407651

Who would have thought? Well-known photographer Gao Yuan is now in a creative directorial-type role at ihavu.com, a frenetically growing online commerce site that is the official web retailer for Rimowa and a growing roster of brands. Many respected media people have recently moved over to this site. I believe this is something of a mini-trend and suspect the other players in this arena have been attracting top editors and probably sales and marketing staff. Expect to hear more about this here.

Other rising flash sale, discounting and other sites in the fashion realm include VIPstore, xiu.com, 5lux, and Shangpin. They have all done major advertising campaigns in the subways, on TV and in magazines. Investment is clearly flowing in this direction.


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