Stylites has documented Chinese street style, from the Beijing hutongs to Shanghai Fashion Week. Now I’m fusing the Chinese street fashion of Stylites, what has been one of the most popular Chinese fashion blogs, with Pawnstar, my online platform and secondhand shop in the French Concession of Shanghai that features vintage, designer consignment and unique upcycling.
The most interesting part about Pawnstar is the customers. They live throughout China and are pioneers, since until recently only the poor wore secondhand fashion. It was even called dead people’s clothing.
China will soon be the largest consumer market in the world. Hopefully, Pawnstar will encourage more people in China to re-use and recycle fashion items.
Here is an article I wrote for Cobo Social on “GET A LIFE!” with Vivienne Westwood that will run from December 20, 2016 to February 28, 2017 at Shanghai’s K11 Art Mall, the brainchild of Adrien Cheng. The exhibit pulls together a great body of Westwood’s activism related output and links it with works by Chinese artists curated by Song Zhenxi of the K11 Art Foundation.
As you will see if you read my article, the overwhelming focus of this is on climate change, a topic quite relevant in a city like Shanghai that sits close to the sea and at a very low elevation.
Another perspective by Jing Zhang of the South China Morning Post, Jessica Rapp from the Jing Daily, and some basic info on Adrien Cheng at the Art Newspaper.
An interview with me focusing on Stylites at elitesem.com as part of their expert interview series. Elitesem is a marketing company with HR practices that seem very attractive, including flex-time and salary transparency. This article from entrepreneur.com has some interesting elite SEM This company is ranked No. 1 in our large-company category on our Top Company Cultures list.
This focuses mostly on Stylites as a Chinese street fashion blog and my endeavors as a consultant and doesn’t really touch on my latest ventures related to shopping in Shanghai and eco fashion.
Above, Fashion Blogger Yanie Durocher wears an item she found at Pawnstar’s shop in the Clement Apartments, the heart of Shanghai’s French Concession.
The ever-style Yanie Durocher’s shoot and interview with Marie Claire Italia (in Italian) that happened on her last trip to Milan. See the companion piece on her blog, The Marginalist, here, Yanie as Fashionista in the Shanghai edition of City Weekend, an interview on That’s Shanghai, her PR Agency, and here is the piece that she wrote on fashionstatement.asia.
A lot of people have been asking about schedules for Shanghai Fashion Week 2016, taking place roughly from Oct. 12 to 19, and the various associated trade fairs. There will be a Pawnstar display at MODE Shanghai Fashion Trade Show and I am likely to stop by The HUB at Super Brand Mall. Greencode is a eco-fashion focused event at Lane Crawford, some of which I will attend.
Shanghai Fashion Week is always a festival of street style. WWD did this feature, which is quite fun.
Click below to see the official schedules.
Some coverage of the recent pop-up Zamani x Rechenberg pop-up at the Four Seasons includes this interview with founder Matin Zaman from Jing Daily. Matin explains that Chinese are just now getting into having a nice space to live in. He also notes that “people don’t like the rugs that are used in China. People like brand new things. Therefore, in our exhibition we’ve been more successful with the modern pieces,” and that his role is to educate on the “difference between hand-spun wool and machine-spun wool, or what’s the difference between chemical dye and natural dye, or what’s the difference between doing a double knot and single knot” so that people understand why they are paying so much.
Coverage of the pop-up also appeared in the Beijinger as well as here and here.
In her Jing Daily column, the most famous KOL and media figure of all, Hong Huang seems to suggest that we temper our enthusiasm, pointing out that “KOLs can buy fans as well as create fake numbers of readership, just as easily as print can lie about circulation”. She suggests that customers are getting more sophisticated and less materialistic. Brands need to really represent something deeper and more meaningful if they are to succeed. I would say the same about KOLs. Their anodyne spirit, obsession with taking photos of themselves, and fixation on the latest trends hopefully will make them a trend that passes quickly. People might appreciate them more if they represented something bigger than their latest outfit.
In association with 700Bike, Pawnstar has launched a vintage exhibition at Shanghai’s American Rag Cie flagship store at Crystal Galleria, near Jingan temple.
The idea here is that you can either rent clothing for the tweed run on Nov. 22 or buy the clothes outright.
See more pictures below.
DF photography Ltd., Model: Felzing Nadya
In a notable example of tech meeting fashion, Hong Kong designer Markus Fung Qihao has developed a garment that projects human emotions onto the wearer’s body as colors through the use of 3D printing and BCI technology. By utilizing an EEG device, the wearer can digitalize brainwaves into different signals and converts them into an array of colors simultaneously as the wearer shifts through different environments.
For anyone who might be worried that the Chinese economy is slowing or that domestic consumption cannot being to take the place of exports or investment, a visit to Yo’hood would be the perfect cure. This was the third edition this massive event has the setup of the trade fair, but is really more consumer-oriented. There may be no better venue do you have a look at a wide swath of cool youth and all of the things that brands large and small are doing to attract their renminbi.
The organizing company, Yoho, started as a magazine focused on youth fashion and street fashion around ten years ago and was founded by Chao Liang, a native of Nanjing, who was just out of college at the time. What has emerged in the last few years is a behemoth that is far more than just a media platform or a e-commerce site. The Yoho of today is a social and commercial phenomenon that is proving that street culture can become supremely popular for teens and 20 somethings in China today.
When I was leaving at around 2 PM, there were already a few thousand people in a line that stretched several hundred meters, but according to exhibitors I spoke to, the lines were even bigger on Saturday. Some said they went for over a kilometer. Even when I was there, on Sunday morning, the crowds of youth in trucker hats and cleverly logoed tee-shirts, tattooed beauties, freebies, pop concerts and pumping hip-hop, collaborations of every type conceivable between brand, street artist, and celebrity, and still tons and tons of neoprene everywhere nearly gave me a seizure and I had to leave before I probably should have.
My old friend Sam Lee (Li Mengxia-李孟夏) came by the American Rag store yesterday and took some photos. He is the Director of Art Beijing.
Here are his weibo and a photo I took of him for Stylites the first time we met six years ago.
Celebrity fashion designer Zhang Chi visited the American Rag store at Crystal Galleria in Shanghai and took some photos with his iphone.
Taciturn Li is one of my favorite brands in China and the first outlet just opened at Yangmeizhu Xiejie (杨梅竹斜街）near Qianmen. By a young man named Yunze who feels very Beijing, the brand is nonetheless inspired by American workwear while using mostly Japanese fabrics. Taciturn Li was one of the brands that I selected for the Made in China shop-in-shop at the American Rag in LA and it has been one of the most successful brands there.
Going beyond Chinese street fashion, in my role as blogger I recommend some of my top Beijing Shopping Destinations like Taciturn Li and Wuhao in this Stay.com piece. I am also going to be doing one soon in which I talk about Shanghai Shopping.
It turns out that the fashion photographer Jeff Yiu has also done this.
The American Rag store at Crystal Galleria in Shanghai is in its soft opening phase. It’s near Jing’an Temple on Yuyuan Road. Go in this weekend and say you are friends with Nels to get a 20% discount on all purchases.
Click below for more photos of this new retail concept that is sure to change how the Shanghai style crowd shops and dresses.