Happy New Year’s from Pawnstar

Here is a Happy New Year message from the founder of Pawnstar:

Dear Friends,

People will remember 2016 – mostly because it was so bizarre. For Pawnstar, it was also a memorable year. Our founding was in 2015, but 2016 saw us become an entity that is a bit more substantial. Most of our customers and consigners came to us over the last year, we brought together a wonderful team of staff, we joined with young designers to create an exciting upcycling program, and we opened a physical location in the Clement Apartments in Shanghai’s Former French Concession that was just named TimeOut’s New Shop of the Year. We also laid the groundwork for exciting partnerships that we hope will make 2017 the year in which Pawnstar and the concept of secondhand fashion in China start to go bigger.

None of this would be possible without your support and we want to take this occasion to express our gratitude. Convincing people in China to buy secondhand clothing and engineering a new system that makes that possible is neither obvious nor easy. We have benefitted from your patience and understanding. We are grateful for your understanding that, while being eco-friendly and sustainability minded is a critical component of what we are doing, we also need to run a successful and profitable business. That is the only way for this to continue to grow – Pawnstar has to be sustainable as a business. Thank you very much for your forbearance and helping by being the initial brand ambassadors for this concept.

We would like to send our wishes to you and your family for a most prosperous and happy 2017 and hope to see more of you in the current year!

Jane
January 1, 2017

And here is the Chinese version:

亲爱的朋友们:

感谢你们又一年的陪伴,虽然Pawnstar的创立也只是一年有余,但我们时时自省,经常觉得昨日的自己有诸多稚嫩,然而这个过程也让你们担待了很多。听说现在自黑也是一种情怀?初建时做快闪店拍的售卖图和几天前客户发来的买家秀对比:从你们身上,我们获得了无数改进的灵感和启发。

然而我们并不强大,我们希望用每一次的产品交付去留住客户,去获取客户介绍新客户的机会,我们希望能把服务做的更好且有更多机会展示我们的好。但当我们发布双十一不打折的消息时,迎来的是一片客户的叫好,看来骄傲必定是渗透在我们日常工作中去了:货好,不愁卖!所以支持我们的朋友们,也是如此。可是不推销自己,又算哪门子的商人?所以过去的一年我们也参与了很多媒体的采访,被普遍问及的是:如何想要开始做这个生意?我们笨拙的回答甚至让他们误会是傲慢,“因为算过账,这个生意能挣钱”。不是因为环保吗?他们会追问。“也是,但是把好事做死了,就没有好事发生了。”一位广告圈的大佬给我们的点评是:思维还是很朴素的嘛。朴素不是商业的本质,这实在太可惜了!

然而我们不要套路,无论是当下是何种风潮最劲,在荡铺,我们都致力于把每一个环节做实。做品控是诚心,捐赠也是。当然所有推广都会面临一定面的拒绝,我们也诚心接受。
然而我们也不是一个人,你们就是最好的老师,你们的支持和拒绝,都成就了我们每天改进的“一点点”,这一年下来,变化是惊人的。而我们也希望,通过自己的强大,帮助大家优化选择,省心省钱。

所以先祝愿我们的团队与合作伙伴,在2017年能够更高效的将水准更高,更成熟的产品带给市场。
祝愿我们的客户在荡铺,买的好自在。

Jane
2017年1月1日

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