by stylites -

Scarfy

Hermès’ J’aime mon Carre made the brand seem less stodgy and silk scarves appear less the province of the aged. I have indeed met many younger girls who think Hermès scarves make them look middle-aged, so they were right to launch this initiative.

这个女孩是给爱马仕工作的。我见过不少年轻女孩觉得爱马仕丝巾应该只是中年女人系的。爱马仕这个活动是为了教年轻人怎么系，同时也可以让中国青年人知道爱马仕是个很特别的品牌。我觉得这个活动很成功还比别的活动更好玩，更轻松。我个人现在确实更愿意买爱马仕丝巾和领带。

by stylites -

Super VC for Hermès果味VC在爱马仕

After seeing Super VC at nearly every party, I finally got to see them perform at Hermès’ J’aime mon Carre event. I guess Hermès did a good job pitching their brand to younger buyers through this campaign. Bassist Zhen Yang (left) has been on Stylites many times.

我终于看到了果味VC的演出。这次是给爱马仕。甄洋(左边）已经在Stylites很都次。

After seeing Super VC at nearly every party, I finally got to see them perform at Hermès’ J’aime mon Carre event. I guess Hermès did a good job pitching their brand to younger buyers through this campaign. Bassist Zhen Yang (left) has been on Stylites many times.

我终于看到了果味VC的演出。这次是给爱马仕。甄洋(左边）已经在Stylites很都次。

by stylites -

Stylist from Stockholm来则瑞典的造型师

From Sweden, Mikaela Edri has been in Beijing since March as a fashion stylist and partner at Chalk Consultancy. I asked her a few questions, which you can see below.

27岁的我来自瑞典的Mikaela Edri今年三月来到北京。她是Chalk Consultancy这家咨询公司的时装造型师和合伙人。

by stylites -

L!ve in Beijing

In Beijing for just over a month, this modelling couple – he is from Croatia and she is Canadian – were at the tennis club, wearing new items from Lacoste. On him is a polo from LACOSTE L!VE, the new youth-oriented collection that will be available in a couple months here in Beijing. This new range is more fashionable than previous Lacoste offerings, while remaining faithful to the crisp sportiness of the brand.

这对模特在北京不到两个月。他是克罗地亚人，她则来自加拿大来。他们身着LACOSTE L!VE新款。这个比以往Lacoste的设计更前卫的新系列很快即能在北京买到。

by stylites -

Yoox’s China Chip

Online luxury retailer, Italy’s Yoox will not be taking risks in the country that is about to become the world’s largest luxury market and also makes the most of the world’s fake luxury goods. After opening Armani’s online store, the first online retail outlet for a luxury brand in China last week, Yoox held its first Mainland China press conference today with founder Federico Marchetti explaining strategy of the next few years.

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At the Tennis Club

At the Lacoste SS ’11 preview, a fashion editor probably checking the location for the next media event. PR company Adventi again found an interesting venue, an indoor tennis court that was entered through an air-lock.

这次Lacoste的2011春夏新品预览又是在一个很有意思的场地：博德维网球俱乐部。

by stylites -

The Wild East

Photos: Suzy

Native Americans have resonance here too, it seems. I will have to ask around to whether people here think of them as being Asian.

我想多了解下这里的人有没有觉得美国本地人也是亚洲人。